Australian, clearly not understanding what 'escort service' means, has determined that genuine escort services must advertise that sexual services are not provided by their escorts, in order to separate themselves from the "full service" escort services that are sullying the name of escorts everywhere. The 'wink-wink-nudge-nudge' will only get louder, while that one, sad lone non-sexual escort will wonder why, no matter how large she prints 'NO SEX' in her ads, guys still expect a happy ending. On the other hand, there's a class-action consumer protection suit in here. Escort advertises 'no sex', but you get laid by one? That's false advertising, mate.