Records are good things, right? Last year, Sweden had a record number of overly arousing advertisements; I doubt they'd seen those Flo Progressive commercials...now that's sexy. Anyhow, Sweden has a Trade Ethical Council against Sexism in Advertising, who watches out for sexually charged and offensive ads, and it's their list that has a record number. Every cloud has a silver lining, right? At least it gives Swedish advertisers a target goal for 2009!